Online Potential Internet Marketing Blog

How Internet Marketing Can Grow Your Business


With the pressure of establishing a company’s online presence, many business owners hesitate to create or increase an online marketing budget. “Let’s see how the site plays out,” is a phrase that we hear at Online Potential quite often. But a website isn’t going to grow your business without some help from marketing and advertising. Internet marketing is different from traditional marketing, and you may find that it’s easier to track how well your online campaigns are doing than radio, TV and print marketing.

Search Saturation


Many website owners want their websites to rank in the No. 1 position of Google’s organic search results. If that’s your goal, then you may want to reconsider the rest of the real estate on search engine result pages (SERPs). There are many places where your website, social media pages, blogs, paid links and more can appear, so why settle for hitting the top 10, top 5, or even top 3 spots when you can expand your search saturation.

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