Pay-Per-Click (PPC) Management gives you the most control over your advertising campaign. With PPC, you pay for each click you receive on your advertisement, and you can even set a budget to keep your accounting in check. PPC management is popular because it allows you to see nearly instant advertising results while comparing that data to your conversion and sales goals. Pay-per-click ads are constantly evolving, and you can re-evaluate or change your marketing strategy at any time to coincide with Florida’s festivals, events, shopping seasons, and consumer behavior.
How Can Online Potential Manage Pay-Per-Click Advertising?
Online Potential creates custom advertisements to drive traffic to your site with the intention of purchase. We're not about to skew your conversion by getting just anyone to click, but rather we make sure your ads give already potential consumers the gentle push they need to find your services. PPC advertisements include ads on search engine result pages (paid search), local listings, remarketing, mobile ads, product lists, and social media ads.
But there's more to pay-per-click management than making sure your ad gets clicked. We analyze each piece of data – conversion rates, sales rates, cost per click, click-through rate, and more – to ensure this form of Internet marketing is working for you. It isn't enough just to spend your advertising budget on pay-per-click advertising, you need to get real returns on that investment without breaking the bank. We work with you to develop ads with only the essential keywords to drive your business. A few inaccurate keywords sprinkled in can really add up to a huge loss in revenue. That's why it's beneficial to let Online Potential manage your pay-per-click campaign. Google, Bing and Yahoo! may provide the resources, but they don't develop or hone your keyword lists to ensure premium matches. They won't do in-depth market research to make sure your ads are tailored to your business. Only a PPC management service can guide you through the process, and Online Potential has years of experience in the field.
Online Potential's pay-per-click management services include: creation or re-evaluation of advertisements; effective local and global marketing; management of Google AdWords, Yahoo! Search, Bing Ads; social media platform advertisements (such as Facebook); online shopping ads with sites such as Bizrate, Shopping.com and Nextag; and display advertisements. We offer keyword analysis, conversion tracking, A/B testing and optimization, and comprehensive solutions for all of your ecommerce needs.
Why Does PPC Management Work?
- Pay-per-click advertising targets consumers who are already potential customers. Your ads appear on relevant searches, remarketing campaigns, and social media sites based on user behaviors. With an effective PPC strategy, you increase your conversion rate as well as your sales.
- Using a pay-per-click management team like Online Potential will allow you to focus on the important parts of the business: employees, sales, and consumers. Online Potential can create advertisements, or rework existing ads; analyze incoming marketing data; and expand or re-examine PPC ads to complement your growing business.
Let us guide you through pay-per-click management as only Gainesville’s industry experts can. From designing and implementing a successful PPC campaign to evaluating and continuously developing new opportunities, Online Potential is ready to put you in control of your advertisement needs.