Many website owners want their websites to rank in the No. 1 position of Google’s organic search results. If that’s your goal, then you may want to reconsider the rest of the real estate on search engine result pages (SERPs). There are many places where your website, social media pages, blogs, paid links and more can appear, so why settle for hitting the top 10, top 5, or even top 3 spots when you can expand your search saturation.
Is the Top Spot Good Enough?
First -- it’s what everyone wants. Business owners across the Internet struggle to reach that coveted top spot in search engine rankings because it’s been hammered into every online marketing firm and client that the top spot is the only spot that matters. While being first is indeed an advantage for your business, there are other places on a SERP where your business can appear and have exceptional results.
It wasn’t very long ago that a search engine’s results page was filled with organic links only. Slowly, paid links appeared as sponsored or featured links, or labeled as advertisements. Now, however, an SERP is filled with several different link opportunities. Let’s take Google for example. Google’s SERP page setup features paid business listings at the top, and moving down vertically, local listings and mapping options appear. Below all of that are the organic search results. To the right of all those listings and links are the pay-per-click (PPC) advertisements. These links start at the very top of the page, so if your website ranks No. 1 in organic results, there could be as few as 1 link or as many as 20 links above you. That’s why it’s important to achieve a higher search saturation percentage.
We’re not saying that the goal of ranking first in organic searches has plateaued. In fact, if your business has hit that goal, then you want to do everything in your SEO power to keep that spot. But there’s a lot more going on within an SERP than the top ranking, and it’s important to spread your resources so that you can achieve a higher search saturation.
What is Search Saturation?
Search saturation is a unique service offered by only a few inbound and Internet marketing companies. Utilizing search saturation in conjunction with Search Engine Optimization (SEO), local SEO, and PPC marketing techniques, Online Potential is able to have your business links show up in more places on SERPs. In short, we saturate an SERP with links, listings and advertisements to your business so that your links have a better chance of being seen and being clicked.
Search saturation is linked with SEO practices because they both depend on keywords, keyphrases, and meta tags. Getting the right keywords in place can improve not only your rankings on SERPs, but also your saturation rate. And with a high saturation rate, your business can dominate the SERPs, eliminating the competition and increasing your consumer base. Content also plays a big part in both SEO and search saturation, so when we combine our services, we can ensure you’re getting the optimal results every step along the way.
Why Bother with Search Saturation?
If your website has good SERP placement, then you might wonder why you would need to employ a search saturation strategy. There are a few reasons why we recommend this service to our clients, and we know that once you realize the potential of reaching a higher SERP saturation, you’ll see how it will benefit your business.
- Increase the visibility of your business. When your business is included in paid business listings, organic listings, organic search results and PPC ads, you’re giving your business a much-needed advantage to being spotted by consumers. We don’t need to tell you how important it is to be seen by consumers in order to increase awareness of your brand. But having a high visibility online can also lead to building a better brand with a better reputation. When you company appears in several areas with relevant links, consumers are going to consider your company more seriously.
- Improve the credibility of your business. Google has cut down on spammy, irrelevant sites quite a bit in the last few years. And by doing so, the search engine has set a standard that sites returned for a search query are relevant. So when your business links appear in 5 or 10 places on a SERP, consumers can trust that your site is legitimate. The more links your business has on SERPs, the more credible consumers will consider your business.
Grow Your Company with Search Saturation
At Online Potential, we want to help grow your business through successful and smart Internet marketing strategies. While we offer our services separately so that businesses can pick and choose the right methods to improving their online campaigns, search saturation has the biggest effect when you link it with SEO, PPC marketing, eCommerce, social media marketing, business blogs, and other services we provide. Help build your business through search saturation and prepare to dominate the SERPs.