In the world of local search engine optimization, inbound marketing and online strategies, having friends in high places is always an advantage. Using partnerships with reputable businesses and being a part of informational networks can help your business rank better with Google and other search engines. These authorities take into consideration link building and partnerships that have quality to them. So when you want to focus your attention on the way your company is presented on directory sites, Yext and Online Potential can add credibility and visibility to your business.

What is Yext?

Yext is a software company that brings content management to the next level through its comprehensive PowerListings. Its patented technology can crawl the Internet to find all of the places a company is listed, even when those listings are inaccurate or incomplete. By joining the PowerListings, you have access to the plethora of listings and complete control to adjust what information is made available to the public. This can be extremely useful if you have more than one location or if your company has moved. Multiple listings with inconsistent addresses and phone numbers listed for your company will drive away consumers, especially if they can’t find the correct listing.

There are several ways your company can get listed on a site. Many directories allow users to upload information as a way to review a company. This is great if a user inputs the correct information and writes a stellar review, but a wrong number or the lack of information can quickly become disastrous and infuriating to potential customers. It’s best not rely on consumers or other companies to create an online profile for your business.

Yext allows you to take control and align your online listings so you can make sure only the correct information is out there and that consumers can more easily find you.

Tap Into a Powerful Network

At Online Potential, we encourage our Gainesville-based clients to participate in PowerListings because of the extensiveness of the network. You are able to create a company profile that includes everything pertinent to your company while remaining relevant to consumers. This often entails a business description, phone number and address, hours of operation, accepted forms of payment, driving directions, mapped locations, consumer reviews and more. It is impossible to search out every online directory to input this information, so Yext makes it easy for you by syncing your profiles across the network. You can instantly upload these profiles, and if you need to update or change information, your listings can be synced again for immediate results.

The Yext PowerListings membership gives your company a presence on all the major listing publishers, including Yahoo, Bing, MapQuest and Yelp. As part of your company’s Internet marketing strategy, PowerListings can help you company appear on the first page of search engine results organically.

And because Online Potential is partners with Yext, we can provide you with PowerListing discounts. Of course we can also manage your PowerListings profiles for you and make any updates you require.

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